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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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M. Al-Dulaimi

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Open access Sep 2026

The Impact of AI-Driven Customer Relationship Management on Sustainable Performance: The Mediating Role of Digital Customer Experience

This paper addresses the limited understanding of how Artificial Intelligence–driven Customer Relationship Management (AI-CRM) influences sustainable performance in emerging economies, particularly through the mediating role of digital customer experience. The study aims to examine the effect of AI-CRM on sustainable p...

M. Al-Dulaimi · 0 citations

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