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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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M. Anwar

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Open access Aug 2026

FROM TOURISM TO SOFT POWER: HOW DESTINATION IMAGE, CULTURAL DIPLOMACY, AND TOURIST ENGAGEMENT SHAPE PAKISTAN’S GLOBAL IMAGE

This research aims to explore the influence of destination image, cultural diplomacy and tourist engagement on the creation of tourism soft power and its role in Pakistan's image in the world. The study was based on Soft Power Theory and used a quantitative cross sectional design with 250 international tourists who had...

M. Anwar, Muqarrab Akbar · 0 citations

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