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Author

M. Azugama

2 papers indexed here

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Review Open access Sep 2026

Product Innovation and Marketing Performance of Brewery Firms in South East Nigeria

This study examined the relationship between product innovation and marketing performance of brewery firms in South East Nigeria. Descriptive survey research design was used and questionnaire served as the instrument of data collection. The data collected were presented in tables and analyzed using simple percentage, a...

B. Ani, M. Azugama, Uzoamaka Josephine Uhie · 0 citations
#software testing Review Open access Sep 2026

Sales Force Training and Performance of Tissue Manufacturing Firms in South East Nigeria

This study examined the relationship between sales force training and performance of tissue manufacturing firms in South East Nigeria. The researcher adopted survey research design and questionnaire served as the instrument of data collection. The population comprises the entire sales staff in sales/marketing departmen...

Adiele Enyinnaya Ernest, M. Azugama, Uzoamaka Josephine Uhie · 0 citations

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