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Author

M. Badamasi

2 papers indexed here

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Review Open access Oct 2026

A Policy Framework for Building a Sustainable Research Culture in Emerging Universities: A Conceptual Review

The sustainability of university research systems remains a persistent challenge for emerging and private universities, particularly in developing regions. While research is widely acknowledged as central to innovation, institutional credibility, and societal relevance, many universities struggle to move beyond fragmen...

F. Mukhtar, A. Gorondutse, M. Badamasi et al. · 0 citations
Review Open access Oct 2026

Entrepreneurial Marketing and Marketing Performance through Digital Marketing Capabilities of Small and Medium Enterprises in Nigeria

This study examines the relationship between entrepreneurial marketing orientation (EMO) and marketing performance, as mediated by digital marketing capabilities (DMC), among small and medium enterprises (SMEs) in north-western Nigeria. Grounded in the Resource-Based View and dynamic capabilities framework, the researc...

M. Badamasi, Fatima Shehu Giwa, Saratu Yakubu Haruna · 0 citations

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