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M. C. Tripathy

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Open access 2024

Marketing Strategy for Customer Retention Through CRM: A Study on Private Banks

The main objective of the study is to examine the relationship between customer relationship management practices and customer retention as well as the impact of service marketing strategies on customer retention through customer relationship management practices of selected private banks. For this purpose, six private...

Susmita Das, M. C. Tripathy, D. Misra · 0 citations

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