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Author

M. Çağlar

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Open access Sep 2026

Integrating Marketing, Communication, Logistics, and Blockchain in Sustainable Supply Chain Practices: A Multidisciplinary Best-Worst Method and Fuzzy DEMATEL Approach

Integrating blockchain technology into the marketing, communication, and logistics processes of sustainable supply chains faces multidimensional barriers. This study uses a mixed-methods approach to identify, prioritize, and analyze the expert-perceived influence relationships among these barriers. Semi-structured inte...

Tüba Karahisar, M. Çağlar, Mualla Akçadağ et al. · 0 citations

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