Getting Metaverse-Ready: The mediating effect of Avatar-Based Experience on Intention to Use Metaverse
Our study aims to explores the impact of Metaverse landscape on customer engagement (CE) and the mediating effect of avatar-based experience (ABE) on intention to use Metaverse (IUM). The study developed a conceptual model, measurement tools, questionnaires, and collected 377 valid responses from Indian users using sno...