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M. Chauhan

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Open access Aug 2026

Getting Metaverse-Ready: The mediating effect of Avatar-Based Experience on Intention to Use Metaverse

Our study aims to explores the impact of Metaverse landscape on customer engagement (CE) and the mediating effect of avatar-based experience (ABE) on intention to use Metaverse (IUM). The study developed a conceptual model, measurement tools, questionnaires, and collected 377 valid responses from Indian users using sno...

Dr. Priyanka Aggarwal, Dr. Krity Gulati, Shivesh Pratap Singh et al. · 0 citations

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