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M. Fayiz

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Open access Sep 2026

THE INFLUENCE OF FINANCIAL INFLUENCERS AND THE FRAMING EFFECT ON INVESTMENT DECISIONS WITH FINANCIAL LITERACY AS A MODERATING VARIABLE. CASE STUDY: GEN Z IN SEMARANG CITY

Introduction: This study investigates the influence of financial influencers and the framing effect on investment decisions and examines the moderating role of financial literacy among Generation Z in Semarang City. The study is motivated by the increasing investment activity among Gen Z, who are typically exposed to f...

M. Fayiz, Dwi Cahyaningdyah · 0 citations

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