MSME Actors’ Perceptions of Digitalization Training for Branding and Digital Marketing in Payung Village
Muhammad Faza, Bagaskara Muhaza, Bagaskara Nur Rochmansyah et al.
· 0 citations
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Open access
Oct 2026
MSME Digitalization Training in Building Branding and Digital Marketing Strategies to Increase Business Competitiveness in Payung Village
Digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to adapt in order to survive and compete. MSMEs in Payung Village, Majalengka Regency, still manage branding, promotion, and business administration largely in conventional ways, and many owners equate digitalization with simply opening a social m...
Muhammad Faza, Bagaskara Nur Rochmansyah, Bandan Niji et al.
· Journal of Digital Business... · 0 citations