Open access
Jul 2026
Social media adoption and performance of the manufacturing sector of Bangladeshi SMEs: A TOE framework perspective
Globalization and swift digitization have posed challenges for small and medium enterprises (SMEs) in the competitive market. Moreover, the advent of modernization has formed both challenges and prospects for SMEs. SME firms have begun using social media (SM) applications to reach target audiences, develop relationship...
R. Moulick, Md. Mahofuzur Rahman, A. Rahman et al.
· International journal of bus... · 0 citations