Review
Open access
Aug 2026
A Comparative Evaluation of Data Analytics and Visualization Platforms: An Empirical Study of Power BI and Google Data Studio
Business Intelligence, or BI, tools have become a main channel for turning massive amounts of business data into meaningful, decision-ready, and visual insights. Microsoft Power BI and Google Data Studio lie among the most widely adopted self-service platforms. However, limited empirical research comparing them under t...
Arooba Khalid, Rimsha Anam, Fatima Tariq et al.
· VFAST Transactions on Softwa... · 0 citations