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Review Open access 2026

Identification of Key Components of Smart Customer Relationship Management in Small and Medium-Sized Enterprises Using Artificial Intelligence: A Thematic Analysis Approach

The present study aims to identify the dimensions and key components of customer relationship management (CRM) in small and medium-sized enterprises (SMEs), with a particular emphasis on the utilization of advanced technologies such as artificial intelligence (AI) and machine learning (ML). This research is qualitative...

Sarvar Sedighi, Seyed Ali Reza Derakhshan, M. Kazemi · 0 citations

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