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Open access 2025

A TAM-BASED EMPIRICAL INVESTIGATION OF CONSUMER PERCEPTION AND ATTITUDE TOWARDS DIGITAL PAYMENT SYSTEMS IN THE BARDOLI REGION

This study empirically investigates the salient factors influencing consumer perception, attitude and behavioural intention toward digital payment systems in emerging markets, leveraging the Technology Acceptance Model (TAM). A descriptive cross-sectional research design was employed. Primary data was collected via a s...

Naik Parth Pradipbhai, M. Meman · 0 citations

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