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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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M. Nanere

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Review Open access Aug 2026

Fostering students' green purchase intentions: why sustainability in higher education institutions matters

This research extends the theory of planned behavior (TPB) to examine how perceived environmental responsibility (PER) serves as a moral antecedent and how sustainability in higher education institutions (SHEI) functions as an institutional driver in shaping students' green purchase intention (GPI). Survey d...

Dai Long Khuc, M. Nanere · 0 citations

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