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M. Nyagol

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Review Open access 2026

Beyond Generic Differentiation: Product Novelty, Quality Reliability and Perceived Performance in Kenya’s Cement Industry

This study examines whether product novelty and quality reliability are separately associated with perceived organizational performance in a capital-intensive emerging-market industry. Drawing on competitive strategy, the resource-based view and dynamic capabilities theory, the article conceptualizes product differenti...

George Lango Oyieno, M. Onyango, M. Nyagol · 0 citations

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