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Open access Sep 2026

Drivers of self-reported destination loyalty intentions in an emerging tourism destination: A PLS-SEM study of tourists in Da Nang, Vietnam

Type of the article: Research ArticleAbstractGrowing competition among global tourism destinations has made it essential to understand what drives tourists to intend to return and recommend a place. This study aims to examine the direct and indirect relationships among destination image, tourist motivation, perceived v...

T. Q. Pham, M. Pham, Yen-Ngoc Vo-Thi · 0 citations

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