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Review Open access Jul 2026

Social Media Influencer Entrepreneur Business Model: Empirical Insights from Malaysia

(a) Research originality: The originality of this paper lies in uncovering the factors that influence the business success of SMI entrepreneurs in today’s competitive environment.(b) Research objectives: This study examines the factors influencing the business success of SMI entrepreneurs in Malaysia. These factors inc...

M. Rosli · 0 citations

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