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Author

M. S. D. Mendrofa

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Review Open access Sep 2026

Pengaruh Strategi Segmentasi Pasar terhadap Kepuasan Pelanggan Kartu Telkomsel di PT Narindo Solusi Telekomunikasi Kota Gunungsitoli

This study aims to determine the effect of market segmentation strategy on customer satisfaction of Telkomsel card users at PT Narindo Solusi Telekomunikasi, Gunungsitoli City, and to measure the magnitude of its effect. This research was motivated by the mismatch between the implementation of market segmentation and c...

Fostina Fosilai Dachi, M. M. Bate'e, N. Bu'ulolo et al. · 0 citations

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