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M. S. Ramyashree

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Conference Open access Oct 2026

Navigating the Trust Paradox: AI-Generated Fake Reviews, Influencer Transparency, and Consumer Purchase Intentions in Digital Markets

The marketing industry is increasingly filled with content generated by artificial intelligence (AI), yet the effect of this content on consumer trust remains largely unknown. This study investigated the effects of AI-generated fake reviews, bot engagement, influencer transparency, and perceived authenticity on consume...

M. S. Ramyashree, N. Usha, N. S. Shree et al. · 0 citations

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