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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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M. S. Sulong

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Review Open access 2026

The Paradigm Shift in Muslim Market Tourism: Terminological Complexities, Socio-Cultural Sustainability and Tourist Behavior

The global Muslim tourism market has experienced exponential growth, transforming from a niche sector focused on dietary compliance into a multi-trillion-dollar economic ecosystem. Despite this rapid expansion, the industry faces profound terminological complexities, with terms such as “Halal Tourism,” “Islamic Tourism...

Mustapahayuddin Abdul Khalim, M. S. Sulong, Wan Ainaa Mardhiah Wan Zahari et al. · 0 citations

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