Author

M. Schultzberg

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Review Aug 2026

Bayesian Inference Procedures for A/B Testing: An Overview

Bayesian inference for A/B testing is a family of prior and stopping-rule configurations with fundamentally different statistical properties, but it is often discussed as a single method, and no systematic overview exists. This paper organizes common configurations into a three-tier hierarchy: 1) posterior coherence wi...

M. Schultzberg, Mattias Frånberg · 0 citations