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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

M. Silalahi

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2 papers indexed here

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Review Open access 2026

Strengthening Women’s Business Leadership in the Digital Economy: Employee Engagement as a Mediating Mechanism in Enhancing the Resilience of Women’s Perceived Gig-Work Outcomes

Women’s business leadership in the gig economy has become a critical issue for inclusive digital transformation, as platform work creates new opportunities for female economic participation while also intensifying income insecurity, fragmented support, and work-life pressures. This study aims to construct and empirical...

M. Silalahi, Marthaleina Ruminda, Dyah Widowati et al. · 0 citations
Open access Sep 2026

The Mediating Role of Customer Data Analytics in the Effects of Customer Relationship Management and Personalized Marketing on Cross-Selling in Retail Jaringan Solution, Pematangsiantar City

This study aims to analyze the effects of Customer Relationship Management (CRM), Personalized Marketing, and Customer Data Analytics on Cross-Selling at Retail Jaringan Solution in Pematangsiantar City. This research employed an explanatory quantitative approach involving 128 customers as respondents, determined using...

Fadli Eka Aldiansah, M. Silalahi, Liper Siregar et al. · 0 citations

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