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M. Sriramulu

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Open access Sep 2026

Impact of E-Commerce on Small Retail Shop Owners in India: A Decade of Transformation (2016–2026)

The Indian retail sector has undergone a profound transformation during the decade from 2016 to 2026, driven by rapid expansion of e-commerce, increasing internet and smartphone penetration, digital payments, changing consumer preferences, improved logistics, and government-led digitalisation initiatives. Small retail...

M. Sriramulu · 0 citations

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