Author

M. Supriyanto

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Open access Oct 2026

How Social Media Marketing Shapes Purchase Intention for Local Culinary Products: Evidence from Madiun's Pecel and Brem Sellers

Background: Local culinary products such as pecel and brem from Madiun are cultural assets whose commercialization increasingly depends on digital exposure, yet little is known about how social media marketing shapes purchase-intention formation within this micro-enterprise setting. Objective: This study explores the m...

M. Taali, Fredy Susanto, M. Supriyanto et al. · Equivalent: Jurnal Ilmiah So... · 0 citations

Open access Oct 2026

The Influence of Service Excellence, Price, and Promotion on Customer Loyalty Through Customer Satisfaction of Gojek in Magetan

The rapid advancement of digital technology has transformed the transportation industry landscape through application-based ride-sharing services. This study aims to analyze the influence of Service Excellence, Price Perception, and Promotion on Customer Loyalty, with Customer Satisfaction acting as a mediating variabl...

M. Supriyanto, T. Prihatinta, Rino Desanto Wiwoho et al. · Economics & business journal... · 0 citations