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M. Zhidkov

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2026

THE ROLE OF INFLUENCERS IN THE FINANCIAL MARKET: DEFINITION OF THE LEGAL FRAMEWORK, METHODOLOGY AND ANALYSIS OF INTERNATIONAL REGULATORY EXPERIENCE

The continuous process of digitalization and the development of artificial intelligence systems have become triggers for the formation of a new type of financial market agents – influencers. The popularization of financial services has reached a new level, where social networks serve as an innovative platform for inter...

Y. Hurbyk, I. N. Makarov, M. Zhidkov et al. · 0 citations

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