Skip to content
Log in
Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Madalena Abreu

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Oct 2026

Trust, authenticity and the attitude–behaviour gap: sustainable marketing in the fashion and cosmetics industries

This study aims to investigate how perceived sustainability influences purchase intention in the fashion and cosmetics industries, focusing on the mediating role of trust, the impact of perceived greenwashing and the moderating role of price. This research contributes to sustainable marketing theory by examining ho...

Madalena Abreu, Valentina Chkoniya, Bráulio Alturas et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.