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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Made Kamisutara

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Review Open access Sep 2026

Product Quality and Service Quality as Determinants of Customer Loyalty: The Mediating Role of Customer Satisfaction in MSMEs in Tambaksari District, Surabaya

This study aims to examine the influence of product quality and service quality on customer loyalty, with customer satisfaction as an intervening variable among Micro, Small, and Medium Enterprises (MSMEs) in Tambaksari District, Surabaya. This study employed a quantitative approach using a survey method through questi...

Made Kamisutara, J. Suyono, A. Sukoco · 0 citations

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