Review
Open access
Aug 2026
From Ideation to Growth: The Impact of Generative AI on Entrepreneurial Processes in Qatar
The findings revealed that perceived usefulness is the strongest determinant of adoption, while ease of use plays a secondary role, extending Technology Acceptance Model (TAM) to incorporate ethical legitimacy and institutional readiness.
Maha Ibrahim AlNassr, Arshad Jamal, Syed Rizwan Shahid Pirzada
· Journal of Business and Digi... · 0 citations