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Author

Maharatri Refina Berlianti

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Review Open access Sep 2026

Trends and Impact of Social Media Marketing and Online Customer Reviews: A Bibliometric Study

This study analyzes trends in the literature related to social media marketing, online customer reviews, digital marketing, e-commerce, and electronic word-of-mouth (e-WOM) using a descriptive bibliometric approach. By selecting 219 relevant articles, the study identifies publication patterns, authorship, citations, an...

Maharatri Refina Berlianti, Tony Wijaya, Sutirman Sutirman · 0 citations

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