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Author

Mahd Eid Al Hawamdeh

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Review Open access Sep 2026

Enhancing Jordan's Tourism Sector Through E-Marketing: Strategies and Implementation

The competitiveness of tourism in Jordan is vulnerable to reputational risks, uneven service delivery across destinations, and weak digital execution in an industry that has become increasingly dependent on online search, reviews, and digital reservation platforms. The role of e-marketing in enhancing the competitivene...

Mahd Eid Al Hawamdeh, Manal Al-Hawamdeh · 0 citations

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