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Author

Mahmoud Yasin

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Review Sep 2026

Exploring how customer online brand experience affects social media engagement behavior in the social media brand communities of Islamic banking

This study aims to investigate the impact of customer online brand experience (COBE) on social media engagement behaviors (SMEB) in the context of Islamic banking social media brand communities. A total of 415 responses were collected through an online survey conducted among bank customers, who are members o...

Mahmoud Yasin, L. Porcu, F. Liébana-Cabanillas et al. · 0 citations

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