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Review Open access Dec 2026

The Influence Of Content Marketing, Social Media Interaction, And Consumer Trust On Purchase Decisions On Tokopedia (A Case Study Of University Students In Banda Aceh)

This study aims to analyze the effect of Content Marketing, Social Media Interaction, and Consumer Trust on Purchase Decisions on the Tokopedia platform, with a case study of students in Banda Aceh City. This research uses a quantitative approach with a survey method involving 96 respondents selected through purposive...

Wahyuni, Fani Sartika, Mahyuddin · 0 citations

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