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Author

Malisa Sahila Abdul Manap

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Review Open access Sep 2026

TO BUY OR BOYCOTT: KEY DRIVERS OF CONSUMER ACTIVISM IN MALAYSIA’S FOOD AND BEVERAGE (F&B) SECTOR

Recently, consumer boycotts have attracted considerable attention within the Malaysian food and beverage (F&B) sector, particularly due to their responses to international moral and political issues. Although there appears to be substantial consumer awareness in relation to such phenomena, participation rates are quite...

Azlina Samsudin, Nur Aina Abd Halid, W. N. W. Wan Kamarudin et al. · 0 citations
Review Open access Sep 2026

CULINARY HERITAGE AND DESTINATION IDENTITY IN MULTI-ETHNIC TOURISM CONTEXTS: A CRITICAL NARRATIVE SYNTHESIS WITH FOCUS ON MALAYSIA

Culinary heritage has become an important resource in contemporary tourism, functioning as an intangible cultural asset, experiential attraction, and marker of destination identity. In multi-ethnic societies such as Malaysia, heritage food carries deeper cultural meanings because it reflects migration, interethnic exch...

Malisa Sahila Abdul Manap, M. Jalis, A. E. Abdul Rahman et al. · 0 citations

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