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Manoj Kumar

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Open access Jul 2026

THE IMPACT OF 2026 DIGITAL MARKETING TRENDS ON BUSINESS PERFORMANCE OF MSMEs IN COIMBATORE: A STRUCTURAL EQUATION MODELING APPROACH

Examining the transformative impact of 2026 digital marketing trends on the business performance of Micro, Small, and Medium Enterprises (MSMEs) in Coimbatore, India reveals that AI adoption and localized data-driven advertising are major predictors of enhanced business outcomes.

Manoj Kumar · 0 citations

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