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Maram Saleh Miralam

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Open access Sep 2026

Integrating Knowledge Management and AI for optimizing customer experience

This study investigates how AI-enabled service attributes supported by KM-related perceptions shape overall customer experience by analyzing empirical data from 300 customers who regularly engage with AI-driven service platforms, finding that trust in AI systems and perceived KM usefulness exert the strongest influence...

Maram Saleh Miralam · 0 citations

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