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Author

Maria Apsari Sugiat

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Review Open access Sep 2026

The Role of Digital Marketing, Brand Awareness, and E-WOM in Jakarta Garden City Purchase Intention: The Mediating Effect of Consumer Engagement and Moderating Role of Consumer Trust

Background: The rapid growth of the Indonesian property industry has increased competitive pressure among developers, requiring effective digital strategies to strengthen consumer purchase intention. However, digital marketing exposure alone is insufficient to drive property purchase decisions because consumer trust, b...

Atika Safitri Nugrahani, Maria Apsari Sugiat · 0 citations

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