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Maria Eizaguirre

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Open access Sep 2026

Trade integration in digitally enabled economies: implications for brand scalability in the EU27

This study investigates how digital transformation tools, specifically artificial intelligence, big data, social media and cloud computing, relate to countries' globalisation degree across the EU27 and suggests a layered digital configuration in which integrative digital capabilities are more closely linked to trade-ba...

María Eizaguirre, Fernando García-Monleón, Andrés Gómez Funes · 0 citations

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