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Maria Masood

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Open access Sep 2026

Green Supply Chain Management and Sustainable Competitive Advantage: The Mediating Role of Green Innovation and the Moderating Role of Institutional Pressure

In the emerging economies, the ability of manufacturing companies to demonstrate that the adoption of environmental responsibly can be a powerful tool to ensure long-term competitiveness rather than simply an increased cost has become a growing concern. This study explored the role of Green Supply Chain Management (GSC...

Maria Masood · 0 citations

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