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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Maria P. Pogudina

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Review 2026

THE EFFECT OF ARTIFICIAL INTELLIGENCE IN THE PURCHASE DECISION-MAKING PROCESS

Artificial intelligence has become an integral part of modern management practices. This includes the management of various aspects of marketing activities by market participants, including the management of consumer consciousness and the formation of consumer preferences. However, while there are undoubtedly positive...

V. Sinyavin, Maria P. Pogudina, T. A. Kulikova et al. · 0 citations

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