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Author

Maria Palazzo

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Jul 2026

Understanding Green Purchase Intentions Through Nostalgia and AI ‐Enabled Personalized Consumer Experiences

In a technologically changing consumer behavior, it has never been more important to learn how artificial intelligence (AI) affects the purchase of green products triggered by emotions and nostalgic stimuli. This paper focuses on how nostalgia proneness and cues, artificial intelligence‐based individualized experienc...

Nabeel Rehman, Asad Abbas Jaffari, Maria Palazzo · 0 citations
Open access Jul 2026

The Impact of Strategy Flexibility on Business Model Innovation, Competitive Advantage, and Company Performance: A Study on the Sustainable Growth of the Small and Medium-Sized Enterprises in Iran

This study examines the role of strategic flexibility (SF) in supporting sustainable growth among small and medium-sized enterprises (SMEs) operating in an emerging economy context. Specifically, it investigates the relationships between SF, business model innovation (BMI), competitive advantage (CA), and firm performa...

Mohammadsadegh Omidvar, Giovanna Lusini, Maria Palazzo · 0 citations

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