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Author

Mariachiara Restuccia

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Open access Aug 2026

Managing the product lifecycle of non-fungible tokens: A micro-level perspective

This work contributes to the emerging literature on blockchain assets by developing an original and integrative lifecycle framework for non-Fungible Tokens and offers marketers actionable insights into how to manage each of the different lifecycle stages of a decentralized digital offering like NFTs.

Mariachiara Restuccia, Achilleas Boukis, Charles Hofacker et al. · 1 citation

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