Naučni članci/Scientific papers
Marija Milenković
· 0 citations
2 papers indexed here
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Open access
2026
Social identity as a reflection of belonging to the professional community of influencers on LinkedIn
The emergence of the Internet, followed by the further development of digital platforms and the attention economy, gave rise in the twenty-first century to influencers, who form a distinct professional community within the digital environment, operating at the intersection of marketing, social media, and traditional me...
Marija Milenković
· Marketing · 1 citation