FRICTION OVER FUNCTION: WHY PERCEIVED EASE OF USE OVERRIDES PERCEIVED USEFULNESS IN ACCOUNTING VIDEO-BASED LEARNING
This study examines the factors associated with the actual use of video-based lectures (VBL) among undergraduate accounting students at a Malaysian public university. Guided by the Technology Acceptance Model (TAM), the study investigates the effects of Perceived Ease of Use (PEU) and Perceived Usefulness (PU) on stude...