Review
Aug 2026
From prompting to professional judgment: Generative AI, metalinguistic competence, and human-centered continuous improvement in advertising agencies
Advertising agencies should integrate generative AI through reflective routines that preserve human judgment, professional learning and junior skill development through reflective routines that preserve human judgment, professional learning and junior skill development.
Mario D’Arco, Orlando Troisi, G. Maione
· The TQM Journal · 0 citations