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Marjuki

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Review Open access Jul 2026

Analysis of The Influence of Digital Marketing Capability And Product Innovation on The Marketing Performance of Msmes In The Culinary Sector

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector operate in a hyper-competitive market characterized by low entry barriers and rapidly changing consumer preferences. This study analyzes the critical impact of digital marketing capability and product innovation on the marketing performance of culinary...

Marcelitha Tabita Montolalu, Muhammad Fikri Maulana, Marjuki et al. · 0 citations

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