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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Marlina Jamal

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Review Open access 2026

Multimodal Metadiscourse in Influencer Review Videos: A Case Study

Influencer review videos (IRVs) are a multimodal digital genre in which creators combine textual and visual resources to organize evaluations and address viewers. This case study examines the distribution and functions of textual and visual metadiscourse in 12 beauty-related IRVs from a YouTube influencer. The analysis...

Ji-Kun Han, Omer Hassan Ali Mahfoodh, Marlina Jamal · 0 citations

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