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Marytes N. Garcia

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Open access 2026

Marketing Strategies and Financial Risk Attitude of Small and Medium Enterprises in Relation to Business Performance

Small and Medium Enterprises (SMEs) play a vital role in the Philippines' economic development, contributing significantly to job creation, innovation, and overall growth. Despite their numerical dominance, SMEs face significant challenges that hinder their growth and long-term sustainability. This study is anchored on...

Marytes N. Garcia, Geff B. Sagala, Joyce C. Decendario · 0 citations

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