Conference
Open access
Aug 2026
BUSINESS SUSTAINABILITY STRATEGIES IN THE FOOD AND BEVERAGE INDUSTRY IN SURAKARTA: A COMPARATIVE SWOT ANALYSIS OF YOUTH AND SILVER ENTREPRENEURS
The food and beverage (F&B) industry plays a strategic role in supporting local economic development in Indonesia. However, increasing competition, rapid digital transformation, and shifting consumer preferences have posed significant challenges to business sustainability, particularly among micro and small enterprises...
Arlita Widya Kusumawardhani, Hendrika Ayuliani Muntiyas, D. C. Guritno et al.
· The International Conference... · 0 citations