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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Mazhar Muzaffar

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Open access Aug 2026

AI-Driven Customer Churn Prediction and Retention Intelligence from Behavioral Signals

Customer retention represents a strategic priority for organizations seeking to reduce revenue loss and strengthen long term customer relationships in increasingly competitive markets. This study utilizes two openly available customer analytics datasets drawn from the telecommunications and retail banking sectors to ex...

Lina Abu Hantash, O. Whitmore, Mazhar Muzaffar et al. · 0 citations

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