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Author

Mbuyi Mukendi Joseph

2 papers indexed here

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Open access Aug 2026

The impact of marketing strategies on the overall performance of emerging enterprises: an empirical study of MSMEs in the DRC

This study examines the impact of marketing strategies (digital marketing, product differentiation, strategic pricing and distribution channels) on the overall performance of emerging micro, small and medium-sized enterprises (MSMEs) in the Democratic Republic of the Congo (DRC). Drawing on a sample of 250 MSMEs select...

Mbuyi Mukendi Joseph · 0 citations
Review Open access Aug 2026

The Recruitment of Representatives for Public Enterprises in the Democratic Republic of the Congo

This study analyses the process of recruiting and appointing directors of public enterprises in the Democratic Republic of the Congo. It highlights the gap between legal requirements based on competence and meritocracy and appointment practices that are often influenced by political considerations. Using a qualitative,...

Mbudi Masunda Martin, Efonda Elese Cédric, Bangonzy Essolisongo Jean et al. · 0 citations

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